Qualified Circulation Breakout:

Title & Industry

Qualified circulation: 19,521

36.4%

Research & Development

32.1%

Management

10.5%

Plant Operations

9.6%

Purchasing

9.3%

Marketing & Sales

2.1%

Others

 

Source: BPA - June 2016 (Print + Digital Edition)

Customer Touch Points: Print & Digital

26 Print & Digital Issues

 

19,207 Print & Digital Circulation1

 

2.2 Avg. Pass-Along Readers2

 

123,752 Avg. Monthly Readers per Issue3

 

118,674 Unique Monthly Browsers4

 

21,064 Daily e-Newsletter Circulation4

 

17,158 Weekly e-Newsletter Circulation4

 

28,202 Strategic Insights e-Newsletter Circulation4

 

20,869 Special Report e-Newsletter Circulation5

 

670,827 Avg. Monthly e-Newsletter Circulation6

 

913,253 Avg. Monthly Opportunities to Reach Customers7

Sources: 1 | BPA - June 2016: (17,620 Bi-weekly Print Circulation + 1,587 Monthly Digital Circulation)
                       Total Qualified =19,521

2 | Baxter Research Report - March 2016 based on 2 issues per month

3 | Publisher’s own data: Avg. Monthly Readers = Avg. Readers per Copy (Print Circulation + (2.2 Pass-Along Readers x Print Circulation) = 56,384) x Average Issues per Month(13 issues/6 months) + Monthly Digital Circulation

4 | BPA - June 2016

5 | Publisher’s own data - January through June 2016

6 | Publisher’s own data - Monthly e-newsletter Circulation: (Daily e-newsletter x 126)/6 = 442,344 + (Weekly e-

      Newsletter x 25)/6 = 71,492 + (Strategic Insights x 26)/6 = 122,209 + (Special Report x 10)/6 = 34,782

7 | Publisher’s own data – no attempt has been made to identify or eliminate duplication that may exist across

      media channels – January through June 2016: Average Monthly Opportunities to Reach Customers = Avg.

      Monthly Readers + Unique Monthly Browsers + Avg. Monthly e-Newsletter Circulation

 

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