Qualified Circulation Breakout:

Title & Industry

Qualified circulation: 20,040

34.0%

Research & Development

32.9%

Management

12.2%

Plant Operations

9.1%

Purchasing

9.6%

Marketing & Sales

2.2%

Others

 

Source: BPA - June 2017 (Print + Digital Edition)

Customer Touch Points: Print & Digital

26 Print & Digital Issues

 

20,040 Print & Digital Circulation1

 

2.5 Avg. Pass-Along Readers2

 

135,164 Avg. Monthly Readers per Issue3

 

143,797 Unique Monthly Visitors4

 

23,043 Daily e-Newsletter Circulation4

 

22,084 Weekly e-Newsletter Circulation4

 

24,337 Strategic Insights e-Newsletter Circulation4

 

 

685,060 Avg. Monthly e-Newsletter Circulation5

 

964,021 Avg. Monthly Opportunities to Reach Customers6

Sources: 1 | BPA - June 2017: (17,487 Bi-weekly Print Circulation + 2,553 Monthly Digital Circulation)
                       Total Qualified =20,040

2 | Baxter Research Report - June 2017 based on 2 issues per month

3 | Publisher’s own data: Avg. Monthly Readers = Avg. Readers per Copy (Print Circulation + (2.5 Pass-Along Readers x Print Circulation) = 61,205) x Average Issues per Month(13 issues/6 months) + Monthly Digital Circulation

4 | BPA - June 2017

5 | Publisher’s own data - Monthly e-newsletter Circulation: (Daily e-newsletter x 126)/6 = 483,903 + (Weekly e-

      Newsletter x 25)/6 = 95,697 + (Strategic Insights x 26)/6 = 105,460

6 | Publisher’s own data – no attempt has been made to identify or eliminate duplication that may exist across

      media channels – January through June 2017: Average Monthly Opportunities to Reach Customers = Avg.

      Monthly Readers + Unique Monthly Browsers + Avg. Monthly e-Newsletter Circulation

 

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